This is the square you occupy when you feel comfortable, complacent, or somewhere in between – although being in a comfort zone can also be uncomfortable. If being in a comfort zone fulfills, excites, and ultimately serves you, that’s fine and dandy. Stay right there. But if you find yourself staying in a comfort zone because you’re afraid to leave it for something better, for whatever reason, then you should look for another place on the board and in your life.

Comfort zones, in this model, are neither good nor bad. The question to ask in the Comfort Zone square is, “Does this comfort zone serve me well or not?”